Monday, 30 April 2012

The Importance of Good Branding

The top businesses in the world will no doubt recognise the importance of standing out. With thousands of small businesses starting up every year with similar ideas and goals, you need to know precisely how to make your mark to get one step - miles, even! - ahead of the competition.

Branding is exceptionally important in the advertising of your business. Take a look at the biggest companies in the ever-expanding business universe from Google, Apple and Microsoft, to Starbucks, McDonalds and Pizza Express.

What do they have in common? Starbucks' branding success is heralded by the recent drop of their name from their logo. You know you've made it big in the business world when your clients and customers recognise you from a logo alone, which is why creating a unique and instantly recognisable logo and brand is so important. You can use it on the stationary you use, the cars you drive about town, up to the very heart of your business - your business headquarters.

Customisable office space is just one of the reasons UrbanWorkSpace is so different to other, run-of-the-mill office space providers. We understand the importance of branding a space as your own. It makes an impression, not only on potential clients and customers, but on your staff, too. Imagine how great it is turning up to Google's headquarters everyday, how much fun it is to work in that lively, creative space designed specifically for purpose. Plus - all those comfy chairs and sofas!

Wouldn't you love to be able to do the same, instead of sitting at a plain desk in a plain room doing the same old plain work? If you want your business to succeed, you need to get motivated! Your staff need to share your vision, excitement and inspiration, and what better way to create the best kind of working atmosphere than to brighten up the space you work in and make it work for you?